CASE STUDIES

Marketing Magic: Turning
Challenges into Triumphs.

viral campaign
viral campaign
viral campaign
viral campaign
viral campagin
viral campaign
viral campaign
viral campaign
viral campaign
viral campaign
viral campaign
viral campagin
viral campaign
viral campaign

Thums Up

We launched an influencer campaign, collaborating with creators across India to amplify and showcase Thums Up's Toofaani Tour.

VIEWS

99M+

ENGAGEMENT

5M+

SUBSCRIBERS

Learn more
Thums Up

Thums Up

VIEWS

99M+

ENGAGEMENT

5M+

SUBSCRIBERS

The Challenge

We launched an influencer campaign, collaborating with creators across India to amplify and showcase Thums Up's Toofaani Tour.

Our role

This initiative involved flying 71 people from India to the West Indies on a chartered plane to witness the ICC T20 Men's World Cup semi-final.

Impact

VIEWS

99M+

ENGAGEMENT

5M+

SUBSCRIBERS

Work

No items found.

Garfield

To introduce Varun Sharma as the Hindi voice of Garfield and generate excitement among the audience for the movie, while tapping into the nostalgia associated with the beloved, iconic character. We did this in association with Hifi digital.

VIEWS

13M+

ENGAGEMENT

14.3M+

SUBSCRIBERS

Learn more
Garfield

Garfield

VIEWS

13M+

ENGAGEMENT

14.3M+

SUBSCRIBERS

The Challenge

To introduce Varun Sharma as the Hindi voice of Garfield and generate excitement among the audience for the movie, while tapping into the nostalgia associated with the beloved, iconic character.

Our role

We crafted a dynamic series of visually engaging VFX videos featuring Varun Sharma and a host of popular influencers. These videos not only showcased Varun’s humorous take on Garfield but also garnered high audience retention, driving significant engagement. The content evoked nostalgia for long-time fans of the iconic character, resulting in excellent promotion and PR for the film through Varun Sharma, amplifying the overall buzz across social media platforms.

Impact

VIEWS

13M+

ENGAGEMENT

14.3M+

SUBSCRIBERS

Work

No items found.

Bhaiyya Ji

A strategic campaign designed to generate significant buzz and engagement for the film.

VIEWS

7.5M+

ENGAGEMENT

760K+

SUBSCRIBERS

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Bhaiyya Ji

Bhaiyya Ji

VIEWS

7.5M+

ENGAGEMENT

760K+

SUBSCRIBERS

The Challenge

A strategic campaign designed to generate significant buzz and engagement for the film.

Our role

For the campaign of this movie, our responsibilities included deploying a multifaceted approach to maximize engagement and visibility. We utilized meme amplification to resonate with the target audience, fan edits to encourage creative interaction, and memefluencers to extend our reach. Additionally, we worked with premium pages and recommendation channels to curate content that aligned with the film's narrative, ensuring widespread appeal and relevance.

Impact

VIEWS

7.5M+

ENGAGEMENT

760K+

SUBSCRIBERS

Work

No items found.

Sona Kitna Sona Hai

A campaign to create excitement for the song release. Our strategy included using influencers to spread the word and get people talking about the song.

VIEWS

3,214,212

ENGAGEMENT

97,316

SUBSCRIBERS

Learn more
Sona Kitna Sona Hai

Sona Kitna Sona Hai

VIEWS

3,214,212

ENGAGEMENT

97,316

SUBSCRIBERS

The Challenge

A campaign to create excitement for the song release. Our strategy included using influencers to spread the word and get people talking about the song.

Our role

For this campaign, we focused on influencer amplification. We specifically chose influencers who wear gold to make the song more relatable and visually appealing. These influencers promoted the song, ensuring it reached a wider audience.

Impact

VIEWS

3,214,212

ENGAGEMENT

97,316

SUBSCRIBERS

Work

No items found.

Schweppes

The brand aimed to elevate its presence and drive engagement across social media platforms through a strategic influencer marketing campaign.

VIEWS

51 M+

ENGAGEMENT

47 M+

SUBSCRIBERS

Learn more
Schweppes

Schweppes

VIEWS

51 M+

ENGAGEMENT

47 M+

SUBSCRIBERS

The Challenge

The brand aimed to elevate its presence and drive engagement across social media platforms through a strategic influencer marketing campaign.

Our role

To achieve these objectives, we played a pivotal role in orchestrating and executing the influencer marketing strategy. We identified and partnered with prominent CAT A celebrities, influencers, and renowned mixologists who resonate with Schweppes’ target demographic. Co-developed content briefs that allowed influencers to showcase Schweppes authentically and engagingly, integrating the brand seamlessly into their narratives. Facilitated the creation of high-quality visual. This structured approach ensured that Schweppes met and exceeded its objectives, positioning the brand prominently within the competitive landscape of premium mixers.

Impact

VIEWS

51 M+

ENGAGEMENT

47 M+

SUBSCRIBERS

Work

No items found.

Geejaga

Coke Studio released its new song Geejaga, a Kannada language song, inspired by tales of King.

VIEWS

127.9 K+

ENGAGEMENT

1.16 Mn+

SUBSCRIBERS

Learn more
Geejaga

Geejaga

VIEWS

127.9 K+

ENGAGEMENT

1.16 Mn+

SUBSCRIBERS

The Challenge

Coke Studio released its new song Geejaga, a Kannada language song, inspired by tales of King.

Our role

Harishchandra's visibility soared through strategic collaborations with an International DJ and a Celebrity Choreographer. Together, they crafted original content using the song, propelling the choreography into a viral trend. This not only garnered significant User-Generated Content (UGC) but also contributed immensely to the widespread amplification of Harishchandra.

Impact

VIEWS

127.9 K+

ENGAGEMENT

1.16 Mn+

SUBSCRIBERS

Work

No items found.

Costa Coffee

Costa Coffee India Celebrated the festive season with their new range of Blisstachio Rose drinks. Savor a burst of familiar festive flavors in every sip!

VIEWS

1.7M+

ENGAGEMENT

150K+

SUBSCRIBERS

Learn more
Costa Coffee

Costa Coffee

VIEWS

1.7M+

ENGAGEMENT

150K+

SUBSCRIBERS

The Challenge

Costa Coffee India Celebrated the festive season with their new range of Blisstachio Rose drinks. Savor a burst of familiar festive flavors in every sip!

Our role

In this campaign, we collaborated with 30 micro-influencers across regions to visit the Costa coffee outlet and taste their new festive variant. Couples, Artists, Illustrators, Bloggers, Creators, Photographers, Fashion, Lifestyle & Beauty Influencers

Impact

VIEWS

1.7M+

ENGAGEMENT

150K+

SUBSCRIBERS

Work

No items found.

Archies

This was a multipurpose campaign where Sociohub was given the task of managing online reputation (ORM), and curating influencer activity to generate hype for the film launch.

VIEWS

6.5Mn+

ENGAGEMENT

736k+

SUBSCRIBERS

Learn more
Archies

Archies

VIEWS

6.5Mn+

ENGAGEMENT

736k+

SUBSCRIBERS

The Challenge

This was a multipurpose campaign where Sociohub was given the task of managing online reputation (ORM), and curating influencer activity to generate hype for the film launch.

Our role

In the campaign for this film, we initiated the ORM campaign by comparing statistical data for positive and negative reviews. The impact of this effort resulted in a decrease in negative comments/reviews. In another aspect of the campaign for this film, we collaborated with premium pages to amplify the reach of the movie songs. This was achieved by curating relatable reels that revolved around the theme of the songs.

Impact

VIEWS

6.5Mn+

ENGAGEMENT

736k+

SUBSCRIBERS

Work

No items found.

Fukrey 3

Fukrey 3 is a comedy-filled film starring talented actors such as Pankaj Tripathi, Pulkit Sharma, Richa Chadda, and Varun Sharma.

VIEWS

20.6Mn+

ENGAGEMENT

4.1Mn

SUBSCRIBERS

Learn more
Fukrey 3

Fukrey 3

VIEWS

20.6Mn+

ENGAGEMENT

4.1Mn

SUBSCRIBERS

The Challenge

Fukrey 3 is a comedy-filled film starring talented actors such as Pankaj Tripathi, Pulkit Sharma, Richa Chadda, and Varun Sharma.

Our role

In our campaign for this film, we strategically employed meme amplification, Online Reputation Management (ORM), Anti-Piracy measures, and effective seeding. This comprehensive approach was designed to foster positive buzz across popular platforms like Instagram, YouTube, and Twitter. Let's delve into the success of each strategy and the impact they collectively had on our campaign's overall effectiveness.

Impact

VIEWS

20.6Mn+

ENGAGEMENT

4.1Mn

SUBSCRIBERS

Work

No items found.

Dil Bechara - Disney+ Hotstar

As Sushant Singh Rajput's last film, there were a lot of emotions attached to the movie. However, his fans were upset for it not being a theatrical release. Hence, Hotstar wanted to do something special as a tribute to the later star which drives his fans as well as the audiences to their platform. They wanted them to watch the movie and reduce the negative sentiment with it being an OTT release.

VIEWS

78M+

ENGAGEMENT

10M

SUBSCRIBERS

Learn more
Dil Bechara - Disney+ Hotstar

Dil Bechara - Disney+ Hotstar

VIEWS

78M+

ENGAGEMENT

10M

SUBSCRIBERS

The Challenge

As Sushant Singh Rajput's last film, there were a lot of emotions attached to the movie. However, his fans were upset for it not being a theatrical release. Hence, Hotstar wanted to do something special as a tribute to the later star which drives his fans as well as the audiences to their platform. They wanted them to watch the movie and reduce the negative sentiment with it being an OTT release.

Our role

Under the Infinity campaign, we enlisted the support of 30 of India's top influencers, including Ashish Chanchlani, Prajakta Koli, Harsh Beniwal, and others, to create a moving tribute to Sushant. The tribute, in the form of a special poem, honored the late actor's life and conveyed the central message of never giving up, which was also at the heart of the film. We then amplified the tribute through our Spotlight campaign, which resulted in its rapid spread and viral success. The campaign was a huge triumph, generating an astonishing 50 Million views within a mere 24 hours.

Impact

VIEWS

78M+

ENGAGEMENT

10M

SUBSCRIBERS

Work

No items found.

Shershaah

The brief given to us was to highlight the role of Siddharth Malhotra in the movie as opposed to directly promoting the content of the film. The aim was to do positive seeding around his performance and remind audiences of his acting chops. In the process, the movie got further popularity and boost through the campaign.

VIEWS

28M+

ENGAGEMENT

5.23M

SUBSCRIBERS

Learn more
Shershaah

Shershaah

VIEWS

28M+

ENGAGEMENT

5.23M

SUBSCRIBERS

The Challenge

The brief given to us was to highlight the role of Siddharth Malhotra in the movie as opposed to directly promoting the content of the film. The aim was to do positive seeding around his performance and remind audiences of his acting chops. In the process, the movie got further popularity and boost through the campaign.

Our role

We executed our marquee Spotlight Campaign which drove the ORM initiative for Siddharth Malhotra. The campaign helped in changing the perception of the audience about him as an actor and a star; given the low he faced because of the failure of his last few releases. As we highlighted his character & his performance in the movie, merely within a week of our campaign, Siddharth's Instagram account received a massive boost and witnessed a whopping increase of more than 1.5 Million followers. Our Spotlight Campaign aided not only in raising Siddharth's profile as a star but also acted as a catalyst in connecting the audience to movie with the effective use of nationalism.

Impact

VIEWS

28M+

ENGAGEMENT

5.23M

SUBSCRIBERS

Work

No items found.

Vaaste

The brief given to us was to not only populate the song Vaste but also to display Dhvani Bhanushali as the upcoming pop star of India.

VIEWS

130M+

ENGAGEMENT

12M+

SUBSCRIBERS

Learn more
Vaaste

Vaaste

VIEWS

130M+

ENGAGEMENT

12M+

SUBSCRIBERS

The Challenge

The brief given to us was to not only populate the song Vaste but also to display Dhvani Bhanushali as the upcoming pop star of India.

Our role

Since our objective was to not only populate the song but also to amplify Dhvani Bhanushali as a singer, we decided to play around the music video. We marketed the song through various routes and the results popped in. We planned out a template seeding activity where we identified some templates and some clips from the song and started creating content around it. One of our template, “Exactly at 10am.” exploded on the internet. The song has over 1 Billion views on youtube.

Impact

VIEWS

130M+

ENGAGEMENT

12M+

SUBSCRIBERS

Work

No items found.

Sony Entertainment

To Make Spiderman No Way Home The Biggest Movie Of MCU And To Go Housefull During The Pre Bookings For The First Month, We Had To Portray It As A Family Movie So That People Spend Christmas And New Year's Watching The Movie With Their Families.

VIEWS

100M+

ENGAGEMENT

20M

SUBSCRIBERS

Learn more
Sony Entertainment

Sony Entertainment

VIEWS

100M+

ENGAGEMENT

20M

SUBSCRIBERS

The Challenge

To Make Spiderman No Way Home The Biggest Movie Of MCU And To Go Housefull During The Pre Bookings For The First Month, We Had To Portray It As A Family Movie So That People Spend Christmas And New Year's Watching The Movie With Their Families.

Our role

Our contribution helped make "Spiderman: No Way Home" one of the biggest Marvel movies in terms of box office collections and viewership during its first month. The #SpidermanNoWayHome hashtag generated over 1 million posts, attracting coverage from major news portals, movie reviewers, and celebrities. Our strategy aimed to raise awareness about the movie without spoilers, using memes and trending topics. We then supplied informative and factual content for the cinephile audience, before ultimately releasing content with spoilers in the third week to generate interest among those who had not yet seen the film. This sustained its success and ensured continued houseful shows until the fourth week.

Impact

VIEWS

100M+

ENGAGEMENT

20M

SUBSCRIBERS

Work

No items found.

Zee Studios (Rakshabandhan Trailer)

The main objective of the Campaign was to create a buzz for the trailer by seeding clips and images From the trailer so that people start speaking about it organically.

VIEWS

75M+

ENGAGEMENT

25M

SUBSCRIBERS

NA
Learn more
Zee Studios (Rakshabandhan Trailer)

Zee Studios (Rakshabandhan Trailer)

VIEWS

75M+

ENGAGEMENT

25M

SUBSCRIBERS

NA

The Challenge

The main objective of the Campaign was to create a buzz for the trailer by seeding clips and images From the trailer so that people start speaking about it organically.

Our role

We decided to host a meme competition via comedyculture.in to create a buzz for the trailer, team comedyculture.in used a template from the trailer and made a carousel post, further encouraging others to use the template and use #RakshabandhanTrailer to take part in the competition. They received more than 15000 entries in less than 24 hrs and many popular brands were influenced to use the template too which made the template and trailer an overnight success as well as one of the most viral meme templates of 2022.

Impact

VIEWS

75M+

ENGAGEMENT

25M

SUBSCRIBERS

NA

Work

No items found.

Rangbaaz

It is a long established fact that a reader will be distracted by the readable. It is a long established fact that a reader will be distracted by the readable.

VIEWS

200M+

ENGAGEMENT

200M+

SUBSCRIBERS

200M+
Learn more
Rangbaaz

Rangbaaz

VIEWS

200M+

ENGAGEMENT

200M+

SUBSCRIBERS

200M+

The Challenge

The objective was to promote the show in a way that it creates awareness about Shahabuddin aka saheb by the people of Siwan, as the show was from the genre of Political Drama and inspired from the real life of Mohd. Shahabuddin. The motive was to establish Rangbaaz S3 the biggest franchise by ZEE5 also make the most viral meme template of 2022 of any series on which we got 90K+ organic entries on meme template.

Our role

With a breaking user record, our campaign helped the platform earn 900K+ more subscribers. Our work crossed 200M+ views and 40M+ engagement which signified a new peak for online engagements. Our creatives got "Bhayankar Pyar" online and became a trend on social media. The whole campaign got so huge that it even affected the world of Politics, two parties got aligned due to the political buzz we created at the national level.

Impact

VIEWS

200M+

ENGAGEMENT

200M+

SUBSCRIBERS

200M+

Work

No items found.